This is "Onbekommerd"!

Tuesday, May 8, 2012

M&M World

Yesterday was May Bank Holiday (for our South African readers: this has nothing to do with banks, it's what a public holiday is called here).
Rachel and Mathew, Lyn's niece and her husband who live in Cambridge had come down to London for the day to see the exhibition of Leonardo da Vinci's anatomical drawings in the Queen's Gallery (we are going on Friday). We met them afterwards and walked to Sean's office. He was there, studying for the CFA2 exam he is writing in under 4 weeks time. We went for coffee and muffins together:





After coffee, Sean went back to the books, but as Rachel and Mathew did not have any fixed plans what to do next, we asked Sean - who after all by now is a real Londoner - for suggestions. Somewhat to my surprise he suggested M & M World, which is in Leicester Square. So we walked there, not quite knowing what to expect.
This place is quite amazing, it's a classical example of the power of merchandising and branding. They have used the simple concept of an M & M (a coloured sugar-coated chocolate) into a cult. In this store, there are 4 floors (!!!) of M & M branded merchandise, anything you can think of has been "M & M'ed". Clothing, souvenirs, cups, glasses etc etc.


















And yes, you can buy M&M's too!




Thanks for the suggestion, Sean!

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